Good online presentation #2: Be relevant!

Presenting the relevant! When you present, it matters that the content you present adds real value to your audience. In return for their invested time, the participants of your presentation must receive a concrete problem solution from you and perceive the presented content as particularly important.

Tailor made presentation

For this to happen, however, you need to fully grasp your customer’s problem and also be able to map it in your presentation. Once you have communicated your customer’s need to your presentation, it should exclusively present the content tailored to them.

This way, you will meet your customer’s expectations and have only relevant content presented at all times.

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