A good online presentation requires the necessary preparation. Apart from a good familiarization and preparation of a topic, the same questions always arise: What should be on the slides? What is the best way to activate the audience? Which elements should be used? – In this series you will learn the top tips and features of a presentation that really works!

Presenting the relevant! When you present, it matters that the content you present adds real value to your audience. In return for their invested time, the participants of your presentation must receive a concrete problem solution from you and perceive the presented content as particularly important. Tailor made presentation For this to happen, however, you need to fully grasp your customer’s problem and also be able to map it in your presentation. Once you have communicated your customer’s need to your presentation, it should exclusively present the content tailored to them. This way, you will meet your customer’s expectations and have only relevant content presented at all times.

No matter what type of presentation it is, a presentation should be focused on the audience. Strictly focusing on the needs of the attendees of your presentation is called Account Based Selling. Listen! All content presented should be aligned with the needs of the attendees. This applies to the preparation of the presentation as well as during the presentation, because in extreme cases you are able to present individual and targeted information even to unknown participants after a short time. In this way, your own storytelling can be individually tailored even to unknown participants.

In your presentation, you should always be prepared for the unexpected. You should also be able to confidently flexible handle the participation of unexpected audience members or very detailed queries.

In your presentation it is especially important to be able to hold the full attention of your audience throughout the entire presentation period – online as well as in a presentation in person. Typically, after an initial 100%, the audience’s attention steadily decreases until the last third of the presentation, only to be back at 100% by the time you leave. Activate the attention Conventional presentation systems try to activate the attention of the audience only via approval or applause. A real involvement of the participants looks different! Modern presentations provide interactive tools to integrate the participants. Conduct a poll or ask a guessing question to break it up and get a deeper understanding of the context. Thus, the participants interactively determine the course of the presentation and become part of the presentation themselves. This will keep your full attention for the entire duration of the presentation.

In a screen-sharing presentation, you often direct the participants’ attention with the mouse. Everyone sees what you are doing and pays attention to every movement of your mouse cursor. But be careful! Because lecturing using a mouse carries risks, especially if you just want to check something briefly without the audience’s attention. Since every participant can see what you’re doing, it’s easy to accidentally show content that wasn’t intended for the audience’s eye, like your email inbox or browser. Direct attention with a ping point It’s more elegant to direct attention with a ping point as a attention tool. Only when yout click in the presentation a ping point is displayed to the paticipants. This way you are sure that no unintended information or mouse movements are visible. Ping points also encourage dialogue, as participants can also use ping points to mark areas on the slide where they have questions. The attention of your participants is precisely controlled by you.

The goal is to remain during the business meeting in an active and leading role – in the driver’s seat. Only in this way can you successfully find solutions to the customer’s problem together with him.

Often bullet points in a presentation serves as a guide for the presenter. But this is wrong! Each slide in a presentation or business talk serves to visualize the spoken word for the audience. However, a lot of text on the slides takes up a lot of space, is poison for any presentation and puts off listeners without relevant content about the actual topic of the presentation sticking with your audience. Even with more complex topics, it’s best to use an image instead of a packed slide, because images speak for themselves. As the saying goes. A picture is worth a thousand words and often conveys the essence of the desired message. Bullet points as notes If you don’t want to learn the guideline of your presentation by heart, you need tools that provide you with the content to be presented from the background. During the presentaion could be notes that are only visible for the peresenter. These notes guides you though the presentation. With this trick you have all the information you need to discuss the content and your participants stay focused on your words, your pictures and your drawings

Content is one thing, the way of presenting is another. Modern business presentations don’t content animations and colorful effects. However, content that needs to be explained can be excellently presented and enhanced on the slides with Pencil Selling. Try these innovative elements Other innovative elements are GDPR consent, polls, surveys, quiz, calculations, slider pictures. These elements help you to make the presentation interesting. Active elements like ping points or pencil selling increase the attention. Creating notes of discussed results and letting the participants share them directly is very effective on the one hand and on the other hand the participants automatically become part of the presentation. In no time at all, presentations become interesting discussion documents that promote dialog and invite participants to join in.

Master the art of a good online presentation: Stay customer-centered, reflect their needs, and individualize your approach. Stick to the key points and deliver results promptly. With the right tools, create an excellent and winning presentation experience!